
In general; Vietnamese people dress conservatively. Although some young women wear more close-fitting; Western-style clothing; it is considered inappropriate to wear revealing clothes during the day. One Westerner teaching English in Viet Nam was advised to tuck her shirt into her trousers if she expected respect from her students. It is considered inappropriate for educated people to wear their shirts untucked.

Pronounced `ao yai` in the south; but `ao zai` in the north; the color is indicative of the wearer`s age and status. Young girls wear pure white; fully lined outfits symbolizing their purity. As they grow older but are still unmarried they move into soft pastel shades. Only married women wear gowns in strong; rich colors; usually over white or black pants. The ao dai has always been more prevalent in the south than the north; but austerity drives after 1975 meant it was rarely anywhere seen for a number of years as it was considered an excess not appropriate for hard work. The nineties have seen a resurgence in the ao dai`s popularity. `It has become standard attire for many office workers and hotel staff as well as now being the preferred dress for more formal occasions;` says Huong; a secretary for a foreign company. `I feel proud of my heritage when I wear it.` For visitors; the pink and blue of the Vietnam Airlines uniform creates a lasting memory as they travel.

Every ao dai is custom made; accounting for the fit that creates such a flattering look. Stores specialize in their production and a team of cutters; sewers and fitters ensure that the final product will highlight the figure of the wearer. Thuy; a fitter in Ho Chi Minh City; says; `To create the perfect fit; customers take their undergarments and shoes with them for the fittings.` The pants should reach the soles of the feet and flow along the floor.
Comfort has not been forgotten at the expense of fashion and beauty. The cut allows the wearer freedom of movement and despite covering the whole body; it is cool to wear. Synthetic fabrics are preferred as they do not crush and are quick drying; making the ao dai a practical uniform for daily wear.
Its popularity may be its undoing as the garment is now being mass produced to make it more available and cheaper. The gown length appears to be gradually shortening and today is usually just below the knee. Variations in the neck; between boat and mandarin style; are common and even adventurous alterations such as a low scooped neckline; puffed sleeves or off the shoulder designs are appearing as ladies experiment with fashion. Colors are no longer as rigidly controlled and access to new fabrics has created some dazzling results. But most visitors to Vietnam agree that the tailors already have the perfect cut. It is hard to think of a more elegant; demure and yet sexy outfit; that suits Vietnamese women of all ages; than the ao dai
Historically; Vietnamese men dressed in mandarin style suits. With a tunic shorter and fuller than the ao dai; the suit’s color was traditionally determined by the man’s class and social rank. For example; a purple suit denoted a high rank while blue denoted a low rank. Status was also indicated through a variety of embroidered symbols. Today the mandarin suit is rarely worn except for in traditional dance or music performances.
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